The Kick Off
Talaria Flats was founded by Ingrid Sarver in 2014. She was in her second year of the MBA program at NYU Stern when the idea for the business came to her. Too often at events she saw her friends in fantastic heels that just didn't last. By the end of the night, they were barefoot on the dance floor. She thought there should be a better solution for these moments.
So, she looked into it.
There were companies selling cheap flats that looked like they wouldn't even make it out of the package before ripping. Then there were companies selling flats for over $200. Since she couldn't find the perfect shoe, she decided to make it.
And so began Talaria Flats.
Ingrid is originally from Farmington Hills, Michigan. She graduated from Georgetown University in Washington, D.C., majoring in Economics. After three years at a hedge fund in New York City, she attended the NYU Stern School of Business where she graduated with specializations in Marketing and Entrepreneurship.
Talaria Flats has grown primarily in e-commerce, but also sells in the iconic Manhattan boutique of Kleinfeld Bridal, from TLC's Say Yes To The Dress. Product quality and customer service are the factors that drive the business.
Ingrid enjoys cycling, tennis, architecture, decor, travel, and anything with sprinkles. She has a passion for design as well as celebratory events, and Talaria Flats is a creation from combining those loves.
She currently resides in Connecticut with her husband Michael, their children Madeleine and Leo, and their puppy Winston.
Talaria (tuh-LAH-ree-uh) is the name of the winged sandal worn by Hermes, the messenger god of Ancient Greek mythology. The sandals were made of impenetrable gold and had wings on them, allowing him to travel safely and quickly. And Talaria Flats are the modern day version of this story - shoes that allow a woman to continue on her journey through the day or night.